Privacy Statement

PRIVACY STATEMENT AND YOUR PRIVACY RIGHTS 

Effective Date: June 16, 2025 

We at Helix Innovations LLC (together, "we," "our," or "us") respect your right to privacy.  This Privacy Statement (“Privacy Statement”) applies to personal information when you visit, use, or make a purchase from onnicotinedirect.com (the “Site”) as a retailer interested in doing business with Altria. References in this Privacy Statement to "you" or "your" mean the person or entity whose username is used to log in to the Site. 

We may update this Privacy Statement periodically in response to changing legal, technical, or business developments. The most current version is always available through theSite. 

Please regularly check this Privacy Statement to ensure you are aware of the updated version. Use of our Site following such changes constitutes your acceptance of the updated Privacy Statement then in effect. 

YOUR PERSONAL INFORMATION WE COLLECT AND HOW WE USE IT 

Onnicotinedirect.com is hosted on Shopify Inc. Shopify Inc. provides us with the online e-commerce platform that allows us to sell our products and provide services requested by you. Your data is also collected, stored, and secured through the Shopify platform. 

When we refer to “personal information” (referred to as “personal data” under some laws) in this Privacy Statement, we mean any information that identifies you or can be used to identify you. We collect this information from the sources described below. 

Information You Provide  

We collect directly from you the personal information you choose to give us. This includes: 

  • Identifiers, such as your name, address, email address, and telephone number 
  • Commercial Information, such as certain account information (e.g. company name, address, username, password, security questions), order information (e.g. name, billing address, shipping address, payment information) 
  • Internet and Network Activity Data, such as browsing history, search history and information regarding your interaction with the Site  
We use this information to: 
  • customize your experience with us; 
  • verify your identity for access to the Site; 
  • perform administrative functions, such as to assist you with registration on our Site or respond to inquiries from you; 
  • provide advertising; 
  • administer offers, promotions, and surveys; 
  • communicate with you about our programs and initiatives;  
  • operate, evaluate, and improve our business; 
  • perform data analyses and other processing;  
  • protect against identify fraud and other criminal activity; and 
  • exercise or defend legal claims. 

Information We Collect from Your Device  

When you visit onnictonedirect.com, we collect the information described from your device using automated data collection third party tools such as cookies and web beacons. Cookies are small text files stored on your device that lets us know whether you have visited the website before as well as your navigation experience during your visit. Web beacons are small graphics placed on our website and in email communications that are generally used to measure the effectiveness of our websites and email communications. 

We use this information to: 

  • perform analytics; 
  • facilitate your access to our website; 
  • enhance and personalize your online experience; 
  • recognize your computer or your device; and 
  • measure the effectiveness of our website and email communications. 

Information Collected by Third Parties  

We may collect your personal information from third-party sources such as service providers who support our Site, such as Shopify, our payment processors, third-party web analytics services, public and third-party databases, and our business partners. Third parties may also combine information collected online with information collected offline. This includes: 

  • your transaction history, including products or services purchased, obtained or considered, and other purchasing tendencies; 
  • survey data, product and brand preferences, and communication preferences; and 
  • for e-commerce, credit or debit card number, billing address and other financial information.  
We use this information to:  
  • analyze how you use our website; 
  • provide you with the products and services you have requested; 
  • process your payment in order to fulfill your orders; 
  • help us tailor our marketing content and communications to you; and 
  • track the effectiveness of our marketing efforts and interest in the products. 

HOW WE DISCLOSE INFORMATION ABOUT YOU 

We do not sell your information. All of your Personal Information may be disclosed with the following categories of third parties: 
  • Third parties that perform services on our behalf, including running our website, sending communications for us, processing payments to fulfill your orders, providing customer support and executing marketing programs and promotions.  
  • When we contract with these third parties, such as Shopify Inc., we do not permit them to use or disclose your information for any purpose other than the work they are doing on our behalf or as required by law.  

We may disclose your information to other third parties including law enforcement authorities or other government officials:  

  • if we are required to do so by law or legal process; 
  • if we believe there has been a violation of our website policies; 
  • when we believe disclosure is necessary or appropriate to prevent injury, harm, or financial loss; or  
  • in connection with an investigation of suspected or actual illegal activity. 

In the event of a liquidation, reorganization, merger, consolidation, change of control, asset or stock acquisition/disposition, or other corporate combination, we may transfer information about you. Should such an event occur, we will use reasonable efforts to ensure the transferee uses your information in a manner consistent with this Privacy Statement. 

YOUR CHOICES FOR HOW WE USE YOUR PERSONAL INFORMATION 

You can make choices about how we use your personal information.  

Your Browser Settings 

Your browser may give you the ability to control cookies or other tracking tools. The Help portion of the toolbar on most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to delete existing cookies. Note that if you choose to disable cookies, it is possible that some of our website features may not function properly. Choices you make are browser and device specific. For more information on deleting or controlling cookies, visit www.aboutcookies.org. 

Making Changes to Your Information 

You can update certain information associated with your account when you are logged in to your onnicotinedirect.com account by clicking on your name or accessing the “Profile” link from the page menu or by sending an email to onnicotinedirect@altria.com.  

HOW WE PROTECT YOUR PERSONAL INFORMATION 

We recognize the importance of maintaining the security of your information. We have implemented technical, administrative, and physical security measures designed to protect your information from unauthorized access, disclosure, use and modification. Unfortunately, guaranteed security does not exist on the Internet or offline. We therefore cannot guarantee that your information will be free from unauthorized access by third parties. 

RETENTION 

We will retain your personal information for the time period reasonably necessary to achieve the purposes described in our Privacy Statement or any other notice provided at the time of collection, taking into account applicable statutes of limitation and records retention requirements under applicable law. 

LINKS TO THIRD-PARTY WEBSITES 

From time to time, we may provide links to third-party websites, including those performing services to us. These websites operate independently from us and may have their own privacy notices in place, which we strongly suggest you review so you can understand the manner in which your personal information will be handled by these third parties. To the extent any linked websites you visit are not operated by us or on our behalf, we are not responsible for their content, your use of the websites, including any confidential or personal information you provide to any of these third-party sites or for any losses, damages or other liabilities incurred as a result of your use of any linked third-party sites. 

HOW TO CONTACT US 

If you have any questions or comments about this Privacy Statement, please send us by email at onnicotinedirect@altria.com or mail at Helix Innovations LLC, 6601 West Broad Street, Richmond, VA 23230. 

CALIFORNIA NOTICE AT COLLECTION 

 
This Notice at Collection of personal information describes our personal information collection practices, how we use the information, whether we sell or “share” your information, and the length of time we retain personal information. 

  • What personal information do we collect? We collect the following categories of personal information: Identifiers, Commercial Information, and Internet and Network Activity Data. 
  • How do you use my information? We use your personal information for a variety of purposes, including to communicate with you; provide information, products, or services you have requested; and comply with legal obligations.  
  • Do you sell or share my information? We do not sell your information for monetary consideration, and we do not share your information with third parties for targeted or cross-context behavioral advertising. We disclose your information to third party analytics providers. 
  • How long do you keep my information? We will retain your personal information for the time period reasonably necessary to achieve the purposes described in this Privacy Statement, or any other notice provided at the time of collection, taking into account applicable statutes of limitation and records retention requirements under applicable law. 

 

Your California Privacy Rights 

You have certain choices regarding your personal information, as described below: 

  • Access: You have the right to request that we confirm whether we have your personal data and, if we do, to provide you access to that data.  
  • Deletion: You have the right to request that we delete certain personal data we have collected from or about you, subject to certain exceptions under the law.  
  • Correction: You have the right to request that we correct inaccuracies in the personal data we have collected about you. You can update certain information associated with your account when you are logged in to your onnicotinedirect.com account by clicking on your name or accessing the “Profile” link from the page menu.  

Nondiscrimination: We will not discriminate against you if you exercise any of your rights under the CCPA. 

How to Submit a Request 

You or your authorized agent may submit a request to exercise your privacy rights using one of the methods listed here: 

  • Mail: Helix Innovations LLC, 6601 West Broad Street, Richmond, Va 23230 

Verifying Requests 

To help protect your privacy and maintain security, we will take steps to verify your identity before fulfilling your request. The verification steps will vary depending on the sensitivity of the personal data.